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About us

Last updated: January 08, 2025

Carry confidence, not burden

The story of Kibi began not in a factory or design studio, but during a rainy afternoon at a school gate. Linh, a young mom and product designer, saw her 8-year-old son struggling to lift a bulky, lopsided backpack—his small frame bending under the weight of books and lunch boxes.

That night, Linh quietly emptied his bag and laid everything on the floor. She thought, “What if a backpack could be more than storage? What if it could teach kids to care for their own health?”

With that thought, Kibi was born — a smart backpack that helps children learn balance, organize their essentials, and grow with healthy posture.

From clutter to care: a backpack that guides

Working from her kitchen floor, Linh and two fellow parents created over 30 prototypes — testing pressure-distributing straps, posture sensors, and voice reminders that cheerfully say: “Time to sip some water!”

Then, a message arrived from a school in the Highlands:

“Since getting your backpack, my daughter organizes her things by herself and no longer complains of back pain. It makes her feel proud.”

That message became our mission. Kibi isn’t just a backpack — it’s a gentle mentor, walking side by side with every growing child.

Today and Tomorrow: For every step of their school day

Today, Kibi backpacks are part of thousands of journeys — from quiet villages to busy city schools.

Photos from families decorate our office:

  • A child sitting tall with Kibi on their back

  • A teacher showing students how to use the “smart pocket”

  • A grandma helping her grandson refill his water bottle during the hydration reminder

Each month, we donate 200 backpacks to “Little Shoulders, Big Dreams”, a project supporting children in flood-prone areas and remote learning communities.

On the tag inside every Kibi is a reminder:
“When learning feels light, confidence grows strong.”

From one rainy school gate to a movement across classrooms, our purpose has stayed the same:
To help every child grow with strength, independence, and joy.

Why choose Kibi?

We design for families, not just shelves:

  • Upfront and honest — All prices are clear, with no add-ons or surprise charges

  • Parent-trusted — Tested with educators, pediatricians, and real kids

  • Simple policies — Clear return, exchange, and support terms — because your peace of mind matters

Contact us

  • Address: 838 S Wilton Pl, Los Angeles, CA 90005

  • Email: [email protected]

  • Phone: +1 (323) 372-5197

  • Form: Contact Us

  • Support Hours: Mon–Sun: 8:00 AM-5:00 PM PST

Our incredible team are here for you

Nguyen Chi Thanh

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I am very happy with the service from Pewdonkey – my order was delivered within 7 days and the care and attention they give to their products is outstanding. Plus, their support is fantastic!
Sean Walsh
New York, USA
The penguin is of excellent quality, pleasant to the touch (the only downside is the smell, but it is not critical) I am completely satisfied with the product and communication with the seller: I have never seen such honest and polite people, thank them very much!
Ludie Sawayn
Arizona, USA
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